Infiniti reveals new details regarding its two new models

Article by Christian Andrei, on August 26, 2010

To expand Infiniti's product line, two model variations will be launched this year. However, there will be no new body styles. One change will involve Nissan Motor Co.'s new high-output direct-injection turbocharged four-cylinder engine, which will debut in the US this year on the new Nissan Juke crossover.

Last week, Ben Poore, vice president of the Infiniti business unit, said that the two additional products will arrive in dealerships in October or November. Poore described one of the new offerings as "performance-oriented."

However, a source clarified that this refers to a new engine option, not an all-new model. Poore said that this second offering is a product in a "volume segment" that is new to Infiniti.

He added that this offering "expands [its] footprint into an area where [the company] has never played before."

It has long been known that Infiniti is disadvantaged since it doesn'´t participate in many product segments. Infiniti dealers have been grumbling that Infiniti's product line is too thin to pose major competition against BMW and Mercedes-Benz.

Poore disclosed that the two variations will arrive before Infiniti's entry into the hybrid-electric segment early next year with a hybrid M sedan. [via autonews - sub. required]

Topics: infiniti

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