Infiniti reveals UK pricing of 2011 M35h range

Article by Christian A., on February 25, 2011

The British division of Infiniti has revealed that the M35h flagship will be priced at £46,840 when right-hand drive versions arrive in UK Infiniti Centres starting April. Infiniti is marketing the model as the most powerful and most economical model in the new Infiniti M range. The car features the Infiniti Direct Hybrid system, a new-generation drivetrain that has the one electric motor/two clutch layout.

It is also equipped with new hybrid electric power steering and regenerative braking, a hybrid dashboard display showing energy flows and a low-speed audible warning system (VSP).

Opting for the M35h GT Premium adds premium heated and ventilated semi-aniline leather front seats, White Ash wood trim with silver powder finish, bi-Xenon lights with adaptive front lighting system, power seats and steering column with heated steering wheel, a 30GB HDD navigation system with high-res touch screen, 3D graphics and Michelin Guide information, Forest Air climate control and a 16-speaker Bose Premium surround sound system.

With the Dynamic Safety Shield, the M35h GT Premium offers one of the most comprehensive anti-crash technologies available with systems that include Blind Spot Intervention, Intelligent Cruise Control (ICC) and Lane Departure Warning (LDW) and Prevention (LDP). To save on fuel, the car has also been fitted with Infiniti’s innovative Eco Pedal.

Infiniti is introducing its first hybrid vehicle dubbed the Infiniti M35h that will debut world-first steering and braking technologies when its sale commences in the United States and Europe in 2011. These technologies – with its innovative one motor/two clutch system -- further boost the inherit strengths of the vehicle’s hybrid unit. Serving as the core of the Infiniti M35h is a hybrid system that includes a naturally aspirated 3.5-liter V6 engine and a 50 kW (68 PS) electric motor built into the seven-speed automatic transmission.

Infiniti carefully considered the attributes of this hybrid drivetrain in developing the steering and brakes of the high performance luxury sedan. Infiniti eventually decided to endow the Infiniti M35h with an electro-hydraulic steering system with "on-demand" assistance. This system offers the benefits of a hydraulic power steering (natural and smooth feel) and an electric system (enhanced fuel efficiency).

Since the motor kicks in only when the driver turns the steering wheel, the hybrid’s efficiency is increased. Infiniti was able to make this new steering system smaller than conventional power steering technologies by integrating multiple parts. Meanwhile, Infiniti designed the brakes of the Infiniti M35h to provide the performance sought by sports sedan customer while contributing the vehicle’s lower carbon footprint.

To further boost the reputation of the Infiniti M35h as low carbon dioxide advocate of the carmaker’s M Line sedan line-up, engineers relied on the capability of the vehicle’s hybrid system. So, they came up with the Electric Driven Intelligent Brake system, which uses the electric drive motor to operate the brake cylinders. When the brake pedal is pressed, the system maintains the needed braking force while controlling the hydraulic pressure of the friction brake to help optimize the energy regeneration of the hybrid motor.

Since the Electric Driven Intelligent Brake system comes with a simple structure -- the motor directly operates the brake cylinders – it could become a vital feature of Infiniti Direct Response Hybrid vehicles in the future. To note, advanced computerized control has made it possible to achieve the simplicity of these mechanical solutions – more compact, lighter and fewer parts. While other steering and braking systems in some hybrid vehicles deplete the driving experience, the opposite is true for the new technologies in the Infiniti M35h as they enhance it.

Since the Infiniti M35h is developed to be both fast and responsive as well as to be biased to rear-wheel drive handling, it offers drivers an exhilarating experience whatever the situation is. This is thanks to the one motor/two clutch system. Its first clutch is fitted between the V6 and the electric motor.

Meanwhile, the electronically controlled clutch could fully decouple the V6 when the Infiniti M35h is in electric drive and power regeneration modes – thereby reducing mechanical drag and augmenting the electric motor’s efficiency. Since the M35h has a fast charging/discharging lithium-ion battery pack, it stays electrically powered for more of the time and at higher speeds, than other hybrids.

Should there be a need for the Infiniti M35h to dish out a nerve-wracking performance, it could do so thanks to its V6 engine, its linear acceleration capability and rear-drive handling. Moreover, it is helped by its seven-speed Adaptive Shift Control (ASC) automatic transmission that blips the throttle on downshifts as well as its new braking and steering technologies.

Press Release


The world’s fastest accelerating hybrid, the reigning Formula One World Champion, his team-mate, and the demanding Nürburgring Nordschleife all come together to mark the start of European sales of the Infiniti M35h. Yes, it’s a race.

On the right, Sebastian Vettel in the new M35h – 364PS of petrol/electric firepower, 0-62 mph – in 5.5 seconds – and available at Infiniti Centres throughout Europe since 5 September.

On the left, his Red Bull Racing team-mate Mark Webber in the M37 S Premium ­– 320PS of pure petrol V6 power for 0-62 mph in 6.2 seconds – equipped with the Four-Wheel Active Steer of the S Premium model.

Ahead of them both: the 13 miles and 73 bends of perhaps the most iconic, and certainly the most demanding, racetrack in the world.

Hybrid or petrol? Vettel or Webber? The winner of the very special race, arranged to mark the start of M35h sales in Europe, won’t be revealed until press day (13 September) at the Frankfurt Motor Show. What can be revealed now is that Webber was “blown away” by how responsive the M35h is, while Vettel – Infiniti’s first Global Brand Ambassador – said the encounter between the two team-mates on such a challenging track was “good fun”.

You can see just how much fun at:

What also can be revealed is that the 155mph M35h is the first no-compromise hybrid, a spacious four-door saloon which marries its storming performance with 40.4mpg fuel consumption (combined cycle) and CO2 emissions of just 162g/km.

The M35h is available at 45 Infiniti Centres across 21 European countries to typically lavish Infiniti specification – and at a surprisingly modest price premium over the equivalent M diesel model. In the UK M35h costs £46,840, just £1,180 more than the equivalent Infiniti M30d.

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