Infiniti sets target to widen market share in China to 10% within few years

Article by Christian Andrei, on December 29, 2010

Infiniti, Nissan's luxury division, has high expectations for the China market. It aims to increase its local share to up to 10% in the next few years and to reach its goal, Infiniti has prepared an investment plan.

In an interview for the Yangtze River Business, Toru Saito, vice president of Nissan Motor Corporation, said that China is Infiniti’s second-largest market for now but it may get the No. 1 spot if the plan goes smoothly.

Infiniti sees China as one of its fastest-growing markets and for the future and it only expects its sales performance to improve.

Infiniti will pay more attention to new products and the technology they are equipped with, with a focus on efficiency and emissions.

The brand will import new models in China, including small-displacements, electric and hybrid vehicles. Infiniti is relying on these models to respond to the demand for fuel efficient cars in the country.

Like its parent Nissan, Infiniti is also prioritizing China, India, and other emerging markets. Infiniti seeks to work on the dealership network as well, and plans to open new stores. There are 25 showrooms in China, but Nissan hopes to eventually have more than 100 stores.

Topics: infiniti, china, sales

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