Nissan’s luxury brand, Infiniti, will add at least four new vehicles fitted with new engines and transmissions over the next four years, according to Johan de Nysschen, president of Infiniti Global Ltd. The releases are on top of the renewed nameplates in Infiniti’s lineup in the US, de Nysschen told the Automotive News World Congress.
Infiniti’s president remarked that the accelerated expansion of the brand’s vehicle and powertrain lineup is partly facilitated by the strategic engine-sharing deal between parent Nissan Motor Co. and Daimler AG. De Nysschen expects that Infiniti’s new lineup will help it realize its goal to become a global top-tier luxury brand.
He said that the Infiniti 2014 Q50 sports sedan launched at the Detroit auto show is the carmaker’s “first salvo.” De Nysschen said the luxury brand’s vision is to secure permanent membership in the exclusive premium automobile club, which is currently composed of German brands. He said that he will not rest until Infiniti is universally entrenched as a global tier one carmaker.
He noted that Infiniti covers less than 60 percent of the premium global market and has plenty of room to expand. De Nysschen quipped that any carmaker aiming to become a premium global player should have a comprehensive powertrain portfolio, including forced-induction four- and six-cylinder gasoline and clean diesel engines. He added that there will be new crossovers, new sedans as well as “seductive” performance cars.
Infiniti’s president remarked that until recently, Infiniti has been largely limited to the US market, which means that the brand has yet to reach its potential in markets like Europe and China, which have different powertrain requirements. He disclosed that Nissan’s Decherd factory in Tennessee will build four-cylinder turbocharged engines for Infiniti and Daimler models.