Even though Infiniti started rolling out its new Q50 sedan to its dealers’ showrooms on August 5, 2013, the carmaker will still receive orders for its outgoing G37 sedan throughout 2013. Infiniti is avoiding implementing a sudden shift from G37 to Q50, and thus will produce both sedan models for the rest of the year at its site in Japan. Infiniti also launched the hybrid version of the new Q50 sedan simultaneously.
The carmaker is expecting the hybrid version to account for around 10 percent of Q50 sales. Infiniti has been coordinating with its 200 dealers in the United States on the launch of the new Q50 sedan. The carmaker even held VIP customer events at about half of the dealers, giving Infiniti owners a chance to test drive the Q50 and compare it to a BMW 3-series. Infiniti will eventually offer the G37 as a less-expensive option on the Q50, according to Rob Simmons, Infiniti senior manager of marketing for the new sedan.
The carmaker, however, will not advertise the G37 anymore. According to Simmons, Infiniti is expecting initial customer traffic for the Q50 to lean more toward purchases rather than leases. Leasing accounts for around 75 percent of transactions for the Infiniti G37, currently in its seventh year. Simmons expects Q50 leasing to account to less than 50 percent of deliveries. Infiniti sold 46,828 G sedans in the US in 2012, accounting for around 40 percent of total sales.
"The introduction of the Q50 with its distinctive design, engaging performance, world's first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy," said Infiniti Americas Vice President Ben Poore. "It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs."