Infiniti is set to launch three design studios around the world in the next few weeks, as part of its bid to separate its luxury vehicle designers from their Nissan counterparts just next door. In September, Infiniti will open a studio in London in a separate building that is just steps away from its Nissan studio in the city.
This fall, Infiniti will also open a dedicated studio inside Nissan's San Diego design center in California. The center has been divided into two facilities to cater to Infiniti and Nissan design.
By yearend, Infiniti will open a design studio in Shanghai in an upstairs expansion at Nissan's operations, according to Shiro Nakamura, head of global design at Nissan Motor Corp.
Nissan recently opened its first design studio in Brazil, located in Rio de Janeiro. According to Nakamura, it is important for Infiniti to have separate quarters for its designers.
He remarked that Nissan and Infiniti used to share the back office, but now the luxury brand has a dedicated. He quipped while it is OK for Nissan and Infiniti designers to talk to each other, it is important for them to focus fully on their own projects. [source: automotive news - sub. required]