Japanese premium car maker Infiniti is planning to commence selling its range of sedans and crossovers in Brazil in 2014 as part of its worldwide expansion strategy. For the current fiscal year, Infiniti has started selling vehicles in Singapore, Dominican Republic, Chile, Australia and South Africa. Infiniti has earlier disclosed that it will commence selling vehicles in Hong Kong in 2013.
Starting from the third quarter of 2014, customers in Brazil could acquire any unit from the Infiniti range and experience exceptional customer service at two Infiniti Centres in Sao Paulo and Rio de Janeiro. The carmaker is planning to launch additional sales outlets for the states of Santa Catarina and Paraná within three years.
The Brazilian Infiniti Centres will be the latest Infiniti Centers located in 47 countries worldwide. The Brazilian Infiniti Centres are designed according to the IREDI concept (Infiniti Retail Environment Design Initiative), which entails a luxurious lobby-lounge-gallery concept that features a bright entrance, a spacious and air-conditioned showroom – all designed for distinct elegance and a relaxing ambience.
With its “Total Ownership Experience,” Infiniti plans to exceed the high expectations of a modern premium customer and focus on their individual needs. The Infiniti model range in Brazil will initially consist of the Infiniti FX sport crossover, the 7-seater luxury crossover JX and a soon-to-be-launched sports sedan. Johan de Nysschen, President of Infiniti, remarked that as part of the carmaker’s worldwide expansion, they consider Brazil as a logical addition to its “footprint” for premium car owners.
"As part of Infiniti's worldwide expansion, Brazil is a logical addition to our footprint for premium car owners,” said Johan de Nysschen, President of Infiniti. "By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands,” he added.