Infiniti unveils Q70L Bespoke Edition at Auto Shanghai 2015

Article by Andrew Christian, on April 24, 2015

Infiniti has presented the interior of its concept car Infiniti Q70L Bespoke Edition at Auto Shanghai 2015 for the first time ever. The wheelbase of this special version of the production Q70L is 5.9-inches (150 mm) longer and comes with four luxurious seats covered in rich white quilted leather. Infiniti intends for this display to fill the gap between the interiors seen in production cars and the very luxurious interiors used in the brand’s concept cars.

It’s clear that the cabin of the Q70L Bespoke Edition was built with meticulous craftsmanship. Using three-dimensional textures, the cabin has been turned into a cossetting area, giving us a peek into how the brand’s artistry as seen in its concept cars can translate into reality.

Infiniti also unveiled the Infiniti Q70 production model, and two other concepts – the Q80 Inspiration and Q60 Concept – at the Shanghai auto show. Infiniti intends for the four-door Q80 Inspiration to stand out among the other large premium sedans in the market with its unconventional body styling and bold proportions.

Meanwhile, the angular exterior of the two-door Q60 Concept is a daringly designed precursor to a premium sports coupe that will enter production in 2016. Roland Krueger, president Infiniti Motor Company, said that Infiniti is demonstrating its “distinctive design language of power and artistry” and that the Q70L reflects how this quality has been applied to the interior.

He added that the brand’s products will continue to take inspiration from its progressive design language as the automaker works to enhance its unique presence in the premium segment. In 2014, the worldwide sales of Infiniti grew by 13.5%, having sold 186,200 vehicles. In the first three months of 2015, Infiniti posted its best ever quarter of sales globally.

It sold 52,000 cars, standing for a 12% year-on-year. Also in the first quarter of 2015, Infiniti’s sales in China grew by 28.3% year-on-year, demonstrating how important this market is in the brand’s business plan.

The company will be building on its recent investment in the upcoming years. Infiniti will expand its production to be in 5 countries on 3 continents. By the end of 2016, its worldwide dealer network is expected to increase by a third. Currently, there are 490 Infiniti Centers around the world. [source: Infiniti]

Press Release

Infiniti unveils Q70L Bespoke Edition at Auto Shanghai; joins Q60 Concept and Q80 Inspiration in show debut

Infiniti today took the covers off its Infiniti Q70L Bespoke Edition at Auto Shanghai 2015, showcasing its concept car-inspired interior for the first time in front of the predominantly Chinese crowd.

The special version of the production Q70L, with a 5.9-inch (150 mm) longer wheelbase, features four luxurious seats wrapped in rich white quilted leather. This exploration is meant to fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars.

Shaped by meticulous craftsmanship and three-dimensional textures, the cabin of the Q70L Bespoke Edition has been transformed into a cossetting space, hinting at how the artistry of Infiniti's concept cars can become reality.

The production model of the Infiniti Q70, and two more Infiniti concepts – the Q80 Inspiration and Q60 Concept – were also making Auto Shanghai debuts.

The four-door Q80 Inspiration is designed to shake up the status quo among large premium sedans with its convention-defying body styling and daring proportions, while the angular exterior of the two-door Q60 Concept is a boldly designed precursor to a premium sports coupe to be produced in 2016.

"Today's display reinforces Infiniti's distinctive design language of power and artistry, with the Q70L translating that seamlessly into an interior treatment," said Roland Krueger, president Infiniti Motor Company. "Our growing product portfolio is continuing to be inspired by our progressive design language as Infiniti further enhances its distinctive presence in the premium world."

Infiniti's global sales increased by 13.5 percent in 2014, with 186,200 vehicles sold. In the first quarter of 2015, the automaker recorded its best ever quarter of sales worldwide: 52,000 cars sold representing a year-on-year increase of 12 percent. Read more about recent Infiniti global sales performance here: Infiniti continues strong sales pace.

During the same quarter, sales in China increased by 28.3 percent year-on-year, highlighting the growing importance of the market in Infiniti's ambitious global business plan. Building on recent investment, the next few years will see Infiniti's manufacturing footprint continue to expand to five countries on three continents, and its global dealer network by the end of 2016 will grow by a third from the current 490 worldwide Infiniti Centers.

About Infiniti
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand's portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.

As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.

More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiUSA.com. For the latest news on Infiniti, visit InfinitiNews.com. You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.

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