As Infiniti finds ways to increase dealer volume, it is looking into the possibility of entering new vehicle segments such as adding a mid-engine sports car or offering a more powerful performance range. At the Geneva Auto Show, Infiniti unveiled a plug-in hybrid mid-engine concept sports car named the Emerg-E. Ben Poore, Infiniti Americas vice president, said that the company is now thinking about whether this car should be produced.
Poore said that the luxury vehicle maker is planning to boost its promising Infiniti Performance Line, which was presented just last year.
To date, the IPL offerings are performance upgrades to the G coupe and G convertible. Poore said that the public can’t expect Infiniti to boast about its performance improvements that would be comparable to its rivals like the AMG products from Mercedes-Benz and the M models from BMW.
However, Poore said that there’s more to come and that IPL is a “steppingstone”, according to Autonews. He explained that it was never meant to be on the same level as these cars and that it was meant to be a place to begin a subbrand.
Already, Infiniti is taking measures inside a new segment by introducing the JX crossover a three-row-seat luxury import crossover. Infiniti has clearly taken strides to reach a new segment this year.
The JX ca ben pitted against the Acura and Audi models for the first time for shoppers who are looking for a three-row-seat luxury import crossover. Poore predicts that the JX will be a large-volume addition to the brand. Infiniti will also be unveiling an electric sedan at the New York Auto Show. This will start selling in 2014.