By 2016, Infiniti expects to have a 10% market share in the luxury car segment, according to an Autocar report citing company chiefs. This is triple its current sales figure of 170,000 units to a total of around 500,000. Infiniti intends to launch a series of new models within the next five years, including its first front-wheel-drive car and a C-segment model that took its inspiration from the Etherea concept.
Andy Palmer, the global head of planning and communication of Infiniti, said that the company wants to enter several new markets and that the goal is to be present in 70 countries by the year 2016.
Currently, Infiniti sells its models in 38 domestic markets. The primary problem that Infiniti had when it was unveiled in Europe in 2008 was the lack of brand recognition among possible customers while other luxury cars brands were more established. Since then, Infiniti has become more visible due to its tie-up with Red Bull Racing and the choice of F1 world champion Sebastian Vettel as its ambassador.
Initially, the agreement was limited to marketing matters but it is now evolving into a technical partnership. Red Bull Racing is likely to be more involved in road car development in the future. It’s also expected that Infiniti will use its technology and expertise in car batteries so that the Kinetic Energy Recovery System of the F1 team is improved.