Infiniti will produce cars in China in 2014

Article by Christian A., on April 21, 2012

German automakers have been dominating the market in China for so long and to change that, Nissan has announced that production will begin in 2014 for its premium Infiniti brand in China in 2014. Shifting production of Infiniti models in China places Nissan on a better position to compete with the leaders in the segment such as Audi AG, Mercedes Benz maker Daimler AG was with BMW AG.

In China, vehicles built overseas are at a disadvantage. Nissan would offer Infiniti models in China, which imposes tariffs of 25% on imported vehicles. In a statement, Nissan said that it will assemble two Infiniti models at factories run by its joint venture with Dongfeng Motor Group Co.

Sales or production targets were not provided. The identity of these two models is still unknown. Nissan has a mid-term growth plan wherein it expects to achieve sales of 500,000 Infiniti vehicles globally by 2016. It also said that China makes up a big portion of this growth. A statement was released by Andy Palmer, head of Infiniti operations, who said that the brand will reach its aggressive sales target.

He pointed out that local production in the world's biggest automobile market is not an option but is necessary to its success.

During the business year ended March 2011, Nissan sold about 146,000 Infiniti vehicles throughout the world but mostly in the U.S. Infiniti sold only 16,126 cars in Infiniti for the calendar year so far.

But in China, Infiniti sales were low. Nissan's chose to stay allow enables Japan automakers, Toyota Motor Corp., and Honda Motor Co., which are also looking to catapult sales of their premium Lexus and Acura brands globally, but have given no indication they plan to produce those cars in China.

The Infiniti M brings a new type of performance saloon, one full of passion, style, and appeal, to Europe in 2010 as this latest luxury car brand matches itself for the first time with the traditional executive car ethos. Technology meets power and performance through Infiniti’s sophisticated uniqueness in the all-new Infiniti M Line, officially debuting publicly in the US, after its September 2010 European sales commencement.

With never-before-seen features, cutting-edge Safety Shield technology, and Infiniti's uncompromising dedication to passion and reward in design and drive, Infiniti's newest entry of Inspired Performance is the first Infiniti M to go on sale in all its 34 markets worldwide, including Western Europe.

A higher-class alternative to the regular executive class selection, like the BMW 5-series and Mercedes E-Class, the Infiniti M Line will be available in Europe from September 2010 with a choice of petrol or diesel V6 power, with a state-of-the-art petrol-electric hybrid due in Europe in 2011.

The Infiniti M Line brings Infiniti's saloons in Europe, including the Infiniti G37, to the next level with its interior, exterior, and road performance. The Infiniti M blends rear-wheel-drive confidence with flawless luxury in a 4,945mm-long saloon that has the most spacious, well-designed, and impeccably finished cabin ever on offer from Infiniti. As the brand’s flagship saloon, the Infiniti M Line also enjoys the Infiniti uniqueness, from the Essence concept car-inspired profile, line flows and natural materials, to the promise of a completely hassle-free ownership.

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