Nissan will start building its Infiniti models in China at a 2 billion yuan ($315 million) plant starting 2014, a report from Automotive News confirmed today. Infiniti wants to take down the German dominance in the world’s largest auto market. And when we say German we are talking about the big guys: Audi, Bmw and Mercedes-Benz.
For those who don’t know, the three German manufacturers have been making cars in China for years, while Infiniti imports cars only since 2007. In the last fiscal year, Infiniti managed to sell around 19,000 units in China which is only a fraction comparing to Audi’s 300,000 units delivered in 2011.
So, with a factory in China, Infiniti will get the volume it needs to catch up Audi, Bmw and Mercedes-Benz. In an official press release, Nissan said that two Infiniti models will be built in China, but didn’t want to give any details. Nissan currently makes he Teana midsize and Murano crossover models at a factory jointly operated with Dongfeng Motor Group.
"The localization of Infiniti at our Xiangyang plant is a significant milestone for us," said Kimiyasu Nakamura, president of Dongfeng Motor Co, Nissan's joint venture with Dongfeng. "It proves that we are fully capable of producing luxury vehicles of the highest quality standards here in China, at the same level of quality as the Tochigi plant, its mother plant, in Japan." [source: Autonews]