Infiniti names Terry Steeden as communications manager for UK operations

Article by Christian Andrei, on May 25, 2012

Terry Steeden has been appointed as Infiniti's Communications Manager for in the United Kingdom. This newly created position is made in order to further boost the communications of the brand on a local level while it commences its drive towards 10% market share of the worldwide luxury vehicle market by 2016. Terry has several years of communications and marketing experience working for Nissan. His appointment in Infinity comes after the latest creation of a dedicated Fleet Sales Manager for the UK market. Infiniti Sales Director Tony Lewis for Northern European operations commented that in addition to having "a wealth of knowledge obtained from various areas of the industry," Steeden also has a good understanding of what is needed to grow a business such as Infiniti and has worked closely with the media."

Steeden shared that Infiniti is a brand that is "still relatively new in Europe" but is beginning to make its mark against well-established performance or luxury brands, thanks to its "adventurous styling and advanced technology". He added that "this is an exciting time" to be a part of the company while it begins to push forward with more innovative products and a larger network of dealers. Infiniti has previously publicized that it plans to achieve a 10% share of the worldwide luxury vehicle market by 2016. It is also already setting the ground for growth.

The brand recently introduced its first hybrid petrol electric automobile. Through a partnership with Mercedes-Benz, it is now developing four cylinder petrol and diesel powerplants to debut beginning next year. Moreover, there are upgrades to current models such as the recently launched revamped FX as well as Infinity's entry into a new market area -- the compact luxury segment with a forward-looking design influenced by the latest ETHEREA concept vehicle and founded on the recent small vehicle platform from the Daimler group. By the end of 2016, the brand is targeting to be visible in almost all major segments of the luxury vehicle market and with powertrains tuned for its customers in Europe.

Topics: infiniti, uk

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries