Innovative Chevrolet Volt artwork by famous car artist Ian Cook revealed

Article by Christian A., on May 19, 2012

Though Chevrolet Volt has won praise from the automotive press around the globe, it further stuns the world as the automaker reveals another world-first. Famous vehicle artist Ian Cook marked art history in London by making an image of the vehicle using paint that responds to ultra-violet light, making the painting glow against the canvass on which it is created. 

The image is found on a night-time image of the Volt in London captured by popular vehicle photographer Dominic Fraser. In normal lighting conditions, the artwork appears to be a fairly bright and prominent image. However, when UV 'black' light hits it, appears to rise in front of its background as it comes to life. 

Cook made the image in a mostly dark studio where he used radio-controlled Chevrolet Camaro models dipped in UV paint, generally to make them visible in the studio. He said that this is the "hardest piece of work" he has ever made, adding that he was "more or less creating it blind." Cook explained that the idea of the project was to make an image that was "as innovative and mould-breaking" as the Chevrolet Volt itself, while keeping in mind its electric powertrain at the same time.

He shared that Chevrolet was one of the first automakers to "fully" recognize his radio-controlled vehicle art "and, indeed, make the most of it."

He related that as the Volt takes electric motoring to "a new level," he also wanted to take his art to a new level by doing something "completely new and different." The Volt was completed during a three-day vehicle workshop held at the headquarters of the Society of Motor Manufacturers and Traders (SMMT) in London. At this time, Cook showed his art in interactive sessions to art students and school children.

Bolder, sleeker and performance-oriented – these are some of the main characteristics that effectively showcases the electrically driven capabilities of the Chevrolet Volt. Its wide 61.2 / 62.1 inches (1,556 / 1,578 mm) front and rear tracks, 105.7-inch (2,685mm) wheelbase, wheels-out stance, sculpted belt line and premium execution, gives the Volt an aura of a high-end, midsize sport sedan.

Bob Boniface, General Motors Director of Design, describes the Volt as a “revolutionary car” and with that is the sleekness and dynamism of its design. The execution is very technical and refined, with clean, crisp edges and creases formed by various interrelating surfaces.

Design and engineering teams have worked closely with GM’s aerodynamicists to develop what must be the most aerodynamic vehicle in Chevrolet’s history, the Volt. To overcome air resistance, energy must be reduced, thus adding an extra eight miles into its electric range and 50 miles on its extended range.

Air is able to move easily around the rounded and flush front fascia of the Volt reducing the drag. Meanwhile, on the rear are sharp edges and a meticulously designed spoiler that function to control air flow. Moreover, to help reduce turbulence and drag, the windshield and back glass are fitted with an aggressive rake.

The element-to-element gap and flush relationships on the outside as well as on the interior are at par (or even better) than those in the same segment. Every element in the Volt is made with very high standards, using similar grained surfaces and colors, so that it complements the rest of the car – and that includes the underhood compartment.

Of course, the Chevrolet bowtie and one of two Volt insignias sit prettily on the gloss black rear liftgate applique while the other insignia adorns the forward quarter panel. The Volt is available in six exterior colors: Silver Ice Metallic, Black and Cyber Gray Metallic, Crystal Red Metallic Tintcoat, White Diamond Tricoat, and also the Viridian Joule Tricoat, the winning name at the national contest held in 2009.

If you liked the article, share on:



In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!