Intel, Denso want a piece of the infotainment market

Article by Anita Panait, on March 14, 2012

With automotive infotainment becoming a fad among auto users, big names in the chip-making industry are taking their strides to enter the auto industry. Intel Corp. recently created a $100 million investment fund to urge both software and hardware developers to develop new technologies for automotive infotainment.

According to research firm Gartner Inc., autos will be one of the three fastest growing markets for connected devices and Internet content by 2014. Intel, the top player in the computer microprocessor market, named some technologies that it plans to develop for the auto industry: speech recognition, gesture recognition and eye tracking.

To that extent, Intel signed a memorandum of understanding with Japanese supplier Denso Corp to design next-generation vehicle infotainment systems on Feb. 29, 2012. Denso is known for developing the NaviBridge and Arpeggio infotainment technologies. NaviBridge allows a driver to use an iPhone to set destinations for the onboard navigator while Arpeggio allows the driver to use smartphone applications in the vehicle.

Denso was also responsible for developing Entune, an infotainment system installed in the redesigned Toyota Camry. The Denso-Intel partnership will not experience a bump-free ride in the auto infotainment business as automotive chip producers such as Renesas Electronics Corp. and Freescale Semiconductor Inc. also have the financial ability and has established customer relationships to thwart the threat posed by the alliance.

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