International debut of Jeep Cherokee set at 2013 Shanghai Auto Show

Article by Anita Panait, on April 18, 2013

The new Jeep Cherokee will have its international debut at the 2013 Shanghai Auto Show on April 20, 2013. The Jeep Cherokee, which will be known in China as “Zi You Guang,” will be rolled out in volume to dealerships in China by end of 2013. Mike Manley, President and chief executive of Jeep Brand at Chrysler Group LLC, cited two reasons why the new Jeep Cherokee should have its international debut in Shanghai, China. First, Manley said, China is the largest market for the Jeep brand outside of the United States.

Second, one out of every five vehicles in the mid-size sports utility vehicle segment is sold in China. The new Jeep Cherokee boasts of a segment-first nine-speed automatic transmission as well as a 30-percent better fuel consumption than the outgoing model.

The new Jeep Cherokee will be offered in China in two 4x4 systems that assures all-weather capability – 1) Jeep Active Drive I with a one-speed power transfer unit (PTU) and 2) Jeep Active Drive II with a two-speed PTU and low range. The Jeep Cherokee comes with a new exterior designed for the future with global appeal.

Designers of the mid-size SUV were inspired to create a vehicle that carries a shape that is efficient without losing Jeep DNA and design heritage. The all-new Jeep Cherokee is both efficient and capable in all on-road, trail and weather conditions. The interior of the Jeep Cherokee boasts of modernity and sophistication, thanks to the high-quality materials as well precision craftsmanship.

Adding to its sophistication are high-tech features like an available 7-inch full-color reconfigurable instrument cluster as well as an 8.4-inch touchscreen multimedia command center. In international markets, the Jeep Cherokee will be available with a diesel powertrain in both left- and right-hand-drive versions. The carmaker will also unveil two Jeep vehicles in Shanghai -- the new Jeep Grand Cherokee and the Jeep Wrangler Rubicon 10th Anniversary Edition.

Designed for the 2014 model year, the new Jeep Cherokee mid-size SUV comes with a new exterior that should appeal to the global audience. Its designers were prompted to come up with a new vehicle that thrusts the brand forward by boasting of a new yet efficient shape that still features Jeep design DNA and heritage. As a result, the new 2014 Jeep Cherokee is efficient and capable both in terms of looks and performance.

The aerodynamic upper body of the new Jeep Cherokee is defined by fluid yet sleek exterior lines while its rugged body exudes the vaunted capability typical of a Jeep vehicle.

As built, the new 2014 Jeep Cherokee features a confident road presence, a dynamic stance and an assertive wheel-to-body proportion. It should be noted that the Cherokee’s aggressive approach and departure angles are part of the reason why it leads its class in terms of capability. Up front, the all-new 2014 Jeep Cherokee is marked by waterfall bonnet and the legendary peaked, seven-slotted grille with a horizontal snap. By providing the Cherokee with a one-piece hood and grille assembly, Jeep was able to lend the vehicle a precise build. Interestingly, the bonnet of the new Cherokee is well-defined and distinct from the front fenders.

Amazingly, the new 2014 Jeep Cherokee employs light emitting diode technology for illumination purposes. For instance, the daytime time running lamps employ LED units, making it appear that the new Cherokee features a slim headlamp. Likewise, the rear lights employ LED units, resulting to a rear backlight graphic that allows the Cherokee to appear both stronger and harmonious. This graphic links the upper and lower rear of the all-new Cherokee.

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