Isuzu logged a 13.6-percent jump in sales of its pickups in the United Kingdom in 2012 to 2,762 units, marking its third consecutive year of growth in the country. The increase in UK sales was attributed to the mid-year arrival of the much-anticipated Isuzu D-Max, which helped the carmaker to post its best half-year sales performance in the company’s history in the UK.
In fact, Isuzu posted an 89.7-percent year-on-year increase in D-Max sales in the UK in the first half of 2012 to 2,028 units, allowing the carmaker to grab the second place in the pick-up sales charts for the concerned period. Isuzu UK also managed to rank first in non-fleet sales of pick-ups during the second half of 2012. With its strong performance in the UK in 2012, Isuzu now considers the country as its largest market in Europe in the year.
William Brown, General Manager at Isuzu UK, remarked that the Isuzu D-Max is a compelling proposition for fleet and private buyers alike, and that its high sales in 2012 underscore the strong and consistent demand for the pickup. He noted that Isuzu’s performance is impressive considering the carmaker only introduced the single and extended cab variants to the D-Max range in November 2012.
Brown also said that thanks to the pickup’s powerful, highly-efficient engine, practical prices, five-year/125,000-mile warranty and exceptional residual values, D-Max will continue to appeal to more buyers. He added that with the full range of the D-Max now available, they expect to achieve further sales growth in 2013.