Italy’s new car sales fell 2.2 percent to 157,309 in April 2011

Article by Christian Andrei, on May 2, 2011

Italy’s Transport of Ministry has disclosed that new car sales in the country dropped 2.2 percent to 157,309 in April, with the market share of Fiat S.p.A. shrinking from 30.8 percent a year earlier to 28.8 percent.

Fiat achieved new-vehicle sales of 45,176 units, an 8.5 percent drop from the year before. The Fiat brand declined the most as it is down 14.9 percent to 32,113 units. Similarly, sales for Lancia dropped 4.81 percent to 7,555 vehicles.

On the other hand, Alfa Romeo, saw a 49.9 percent growth to 5,508 units generally due to the new Giulietta compact. The Volkswagen brand also saw an increase in sales by 11.3 percent to 13,079 units last month compared to Ford Motor Co.’s sales, which dropped 9.8 percent to 12,876 units.

This means that the VW brand outperformed Ford as the bestselling foreign brand in Italy. However, when counting the first four months, Ford remains ahead of VW since Ford had 60,886 unit sales while VW had 53,316 unit sales.

April is Italy’s first month when sales were not driven up by the scrapping incentives. In addition, figures for new orders also dropped.

Specifically, UNRAE and ANFIA, which are automaker associations, said there were 158,000 units for new orders in April, compared with the 160,000 in the same month last year. The April order inflow forecasts registrations in May at about 160,000 units, representing a 15-year low.

Topics: italy, sales

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