Jack Pitney, head of marketing for BMW of North America, killed in a tragic accident

Article by Christian A., on August 30, 2010

It's a sad day for BMW as it received news of the passing away of its head of marketing for BMW of North America, Jack Pitney. While on a vacation on his farm, 47-year-old Pitney got into an accident and was killed. In only a few days from now, Pitney was supposed to take on the position of vice president for BMW's eastern region, BMW's largest US sales zone.

In its statement, BMW said that it can't give further details yet. In 1985, Pitney joined BMW as its head of corporate communications. He made his mark as a member of a team of executives who convinced BMW's management team to import the Mini to North America.

He became the first US chief of the Mini brand from 2001 to 2005. Russell Stover, general manager of BMW of Nashville and Mini of Nashville, said that Pitney had been highly influential in pushing for the Mini brand to be launched in the US.

Stover said that Pitney had the right personality for the job as he was fun in spirit but also very serious about getting it done right." Stover said that during the recession, Pitney, as marketing vice president for BMW, "brought calm and stability."

When Pitney's appointment to the regional post was revealed in July, he said that he was prepared to work with BMW dealers, who had suffered due to the factory's cuts in margin and other payments. At some point, Pitney was heralded by many to someday be the head of BMW of North America.

In an interview with Automotive News last July, he was asked if he was being trained for the CEO job. Pitney would only say that everyone is being groomed for anything. It can be recalled that before he joined BMW, Pitney was manager of corporate communications for Mazda Motor of America.

Topics: bmw, marketing

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries