Jaguar continues to use Facebook and other stuff

Article by Christian Andrei, on May 30, 2012

General Motors’ announcement about not spending for ads on Facebook or the 2013 Super Bowl prompted Jaguar North America to make a statement of its own. On Jaguar’s corporate Web site, it talked about its 2013 U.S. advertising plans. For a good laugh, you can go to No. 1 on Jaguar’s list is that it will place ads on Facebook and would encourage the fans of other car companies to "Like" Jaguar.

At No. 2, Jaguar said that that as Super Bowl is the most watched advertising platform in the world, it will think about placing ads during the event one day, particularly if Jacksonville makes it. At No. 3, Jaguar will soon have ads on since everybody is a football fan and the automaker’s Internet traffic shot up in 2011 when the Jaguar’s at Play spot was launched during a Philadelphia Eagles game.

At No. 4, Jaguar would advertise on AMC's "The Walking Dead" to support the new campaign with the theme that asks, "How Alive Are You?" At No. 5, Jaguar asserts that it will purchase all YouTube searches for "Fast Cats." At No. 6, Jaguar revealed that it thought about placing ads on hit show "Mad Men" after Don Draper said while having dinner, "You need to take a cold shower after getting out of a Jaguar ... Jaguar is pornographic."

However, Jaguar had to reconsider this idea after the latest episode when Draper test drove the XKE and said that "it did nothing for him." Jaguar will “further consider” if Sterling Cooper Draper Pryce receives their prized car account.

At No. 7, Jaguar is planning to advertise in Playboy as its analysis shows that the articles and the ads in this magazine are actually being read, especially ads for topless cars. Last on the list, Jaguar will spend for ads on digital media properties Funny or Die, Gawker and Gizmodo, due to the big probability that this Internet thing will catch on.

Topics: jaguar, facebook

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