Jaguar F-TYPE Coupe debuts in the United Kingdom with Jose Mourinho

Article by Anita Panait, on February 21, 2014

José Mourinho will attend the official launch of the Jaguar F-TYPE Coupé in the United Kingdom at Eastwinter Garden in Canary Wharf, London. Mourinho is the new ambassador for Jaguar. He will be joining the host of the event, Jaguar Land Rover Managing Director Jeremy Hicks, and a number of invited guests like prospective customers, Jaguar brand ambassadors and British media.

Jaguar Design Director Ian Callum will have the honor of unveiling the new sports car. The carmaker will commence deliveries of the new F-TYPE Coupé late in March this year, and Mourinho will the first customer in the UK to receive the sports car. The UK launch of the F-TYPE Coupé will open with an exclusive screening of the new Jaguar ad 'Rendezvous.'

This new ad -- directed by Tom Hooper and stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong – is the latest commercial that’s part of Jaguar's 'British Villains' campaign that started with the introduction of the F-TYPE Coupé in November 2013. The campaign had its world debut during the live broadcast of the Super Bowl XLVIII in the United States.

‘Rendezvous’ already received over 11 million views online, and will be shown on UK television for the first time in April. Jaguar has already announced the performance and technical specs of all derivatives of the new F-TYPE Coupé.

The carmaker is now announcing the Residual Value ratings given by industry experts CAP Automotive for the F-TYPE. According to Jaguar Land Rover UK Managing Director Jeremy Hicks, the confidence that CAP Automotive has shown in the ownership proposition offered by the F-TYPE Coupé is “great news” to the carmaker’s dealers and customers.

He added that the ratings are a clear sign that Jaguar is making progress against its rivals. He also said that he is excited to officially present the F-TYPE Coupé in the UK for the first time. He noted that the F-TYPE is as important to the Jaguar brand as it is “spectacular to drive.”

Hicks remarked that Jaguar is developing a new advanced aluminum architecture that will underpin a range of highly efficient yet high performance sports and luxury cars in future. He noted that with the F-TYPE Coupé, the carmaker designers and engineers have created the “ultimate expression” of Jaguar DNA -- beautiful design combined with vast dynamic performance.

Press Release

José Mourinho announced as first UK customer for new Jaguar F-TYPE Coupé

The official UK launch of the new Jaguar F-TYPE Coupé will take place tomorrow evening at Eastwinter Garden in Canary Wharf, London. At the event hosted by Jaguar Land Rover Managing Director Jeremy Hicks, an audience including prospective customers, Jaguar brand ambassadors and British media will see the stunning new sports car from Jaguar presented by Design Director Ian Callum. An additional highlight of the evening will be the appearance of new Jaguar ambassador José Mourinho. José will be the first customer in the UK to receive a new F-TYPE Coupé when deliveries begin late in March this year.

Jaguar Land Rover UK Managing Director Jeremy Hicks said: "I am really excited to be officially presenting the new F-TYPE Coupé in the UK for the first time. This sports car is as important to the Jaguar brand as it is spectacular to drive.

"Jaguar is a brand with great momentum, launching many exciting new products. We are developing a new advanced aluminum architecture that will be the basis of a range of highly efficient, yet high performance sports and luxury Jaguar cars in future. We now employ more than 26,000 people in the UK across Jaguar Land Rover. These are all positive signs for our business, our people and our customers.

"With the F-TYPE Coupé, our designers and engineers have created the ultimate expression of Jaguar DNA; beautiful design combined with immense dynamic performance. I am sure all our customers will be as excited as our new ambassador José Mourinho at the prospect of driving the new F-TYPE Coupé."

The F-TYPE Coupé UK debut will open with an exclusive screening of the dramatic new Jaguar 'Rendezvous' advert, directed by Oscar-winner Tom Hooper and starring Sir Ben Kingsley, Tom Hiddleston and Mark Strong. The advert is the latest offering in Jaguar's 'British Villains' campaign which began with the introduction of the F-TYPE Coupé in November 2013, and made its world premiere during the coveted advertising slot in the Super Bowl XLVIII North America broadcast interval. Having now received more than 11 million views online, the advertisement will hit television screens in the UK for the first time in April.

Jaguar announces positive Residual Value ratings for F-TYPE Coupé

In addition to the compelling performance and technical specification offered in all derivatives of the new F-TYPE Coupé, Jaguar today announces excellent Residual Value ratings by industry experts CAP Automotive for its newest sports car - particularly when measured against its established competitor models.*

Jaguar Land Rover UK Managing Director Jeremy Hicks said: "The confidence CAP Automotive has shown in the ownership proposition offered by the F-TYPE Coupé is great news to our dealers and our customers. It is also a clear sign that we are making great progress against our competitors."

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