José Mourinho will attend the official launch of the Jaguar F-TYPE Coupé in the United Kingdom at Eastwinter Garden in Canary Wharf, London. Mourinho is the new ambassador for Jaguar. He will be joining the host of the event, Jaguar Land Rover Managing Director Jeremy Hicks, and a number of invited guests like prospective customers, Jaguar brand ambassadors and British media.
Jaguar Design Director Ian Callum will have the honor of unveiling the new sports car. The carmaker will commence deliveries of the new F-TYPE Coupé late in March this year, and Mourinho will the first customer in the UK to receive the sports car. The UK launch of the F-TYPE Coupé will open with an exclusive screening of the new Jaguar ad 'Rendezvous.'
This new ad -- directed by Tom Hooper and stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong – is the latest commercial that’s part of Jaguar's 'British Villains' campaign that started with the introduction of the F-TYPE Coupé in November 2013. The campaign had its world debut during the live broadcast of the Super Bowl XLVIII in the United States.
‘Rendezvous’ already received over 11 million views online, and will be shown on UK television for the first time in April. Jaguar has already announced the performance and technical specs of all derivatives of the new F-TYPE Coupé.
The carmaker is now announcing the Residual Value ratings given by industry experts CAP Automotive for the F-TYPE. According to Jaguar Land Rover UK Managing Director Jeremy Hicks, the confidence that CAP Automotive has shown in the ownership proposition offered by the F-TYPE Coupé is “great news” to the carmaker’s dealers and customers.
He added that the ratings are a clear sign that Jaguar is making progress against its rivals. He also said that he is excited to officially present the F-TYPE Coupé in the UK for the first time. He noted that the F-TYPE is as important to the Jaguar brand as it is “spectacular to drive.”
Hicks remarked that Jaguar is developing a new advanced aluminum architecture that will underpin a range of highly efficient yet high performance sports and luxury cars in future. He noted that with the F-TYPE Coupé, the carmaker designers and engineers have created the “ultimate expression” of Jaguar DNA -- beautiful design combined with vast dynamic performance.