Jaguar is about to approve its Bmw 3-Series rival

Article by Christian A., on January 29, 2013

Jaguar is about to approve a lineup of compact and lightweight rear-drive models that will lead a major sales expansion for the brand. Senior sources claim that this new line won’t be rivalling the already popular premium cars like the BMW 3-series and Audi A4. Rather, it will seek to do better than these German competitors when it comes to lightweight aluminium construction and advanced, very economic four-cylinder engines.

The worldwide market for compact premium cars of all body styles is on track to reach 2 million units a year. Jaguar officials have made a decision to generate significant volume by competing in this still-expanding segment. With sales of fewer than 60,000 units, the British automaker is far from having the goods to dominate in this segment.

It would first have to double its output in the medium term to secure its future together with sister company Land Rover. The junior model range will be based on a new series of components that could be scaled in order to be used for the next-gen XF and XJ models. Adrian Hallmark, Jaguar’s global brand director, said that this will enable the company to later build 90% of the volume from one common components set.

By using the same highly scaleable Premium Lightweight Architecture (PLA) aluminium platform on all three model ranges, Jaguar will be able to drive into sustainable profitability by operating its Castle Bromwich plant at full capacity. This platform was used first on the Mk4 Range Rover. Hallmark said that even if many expect the new small Jaguar to go up against the 3-series, the company won’t take that route. He explained that all the cars in that segment are “good” with a remarkable combination of efficiency, performance, and equipment. He also said that there are other “gigs in town.”

When it comes to the compact sports sedan segment, there is none that can beat the original, the BMW 3-Series Sedan. Over the years, BMW has been able to maintain its aesthetic appeal, dynamics, and sporting capability. The sixth model generation of the world’s best-selling premium vehicle impresses the sporting character of the brand’s mid-size model.

Despite the expansion of the new BMW 3-Series in all its dimensions, it still able to maintain the balanced proportions of sportiness and elegance. Similar to the previous generations, the model gets a sweeping bonnet, short front overhang, long wheelbase and set-back greenhouse.

Stunning front end with incredible precision in its contours and multi-faceted surfaces

New BMW has a sporting appearance with the new 3-Series’ wedge shape and the addition of 37 mm and 47 mm at the front and rear, respectively, for a wider track.

BMW 3-Series has a sportier appearance because of the added accentuation to the width of the car and its front end. Moreover, the stance of the new BMW 3-series is emphasized by the wide-squat interpretation of the upright and slightly forward-slanting BMW kidney grille. At the front, LED accent lights were positioned perfectly like eyebrows above the twin headlights. If xenon headlights are specified, corona rings can also add to the intensity look of the classic BMW. Extending up to the frame of the kidney grille, headlights can be merged with the grille for added elements and focus to the car’s broad-set stance.

3-Series has two larger intakes that replace the central air intake of its previous model. These are located underneath the headlights until the outer edges of the front end. This particular element also adds an extra depth to the car’s sporty appearance. Small vertical intakes, which are located on the far left and right of the main ducts, help create the “Air Curtain.”

This added technology to the vehicle improves the airflow around the front wheels. It also enhances the aerodynamic efficiency as well as reduces the fuel consumption at higher speeds.

Topics: jaguar, bmw, bmw 3-series

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