Jaguar Land Rover aims to double the number of its dealers in China

Article by Christian A., on April 17, 2011

Within the next two years, Jaguar Land Rover aims to double the number of its dealers in China, according to Carl Peter Forster, CEO of Tata Motors (which owns JLR).

In an interview with Automotive News Europe, Foster said that Jaguar Land Rover had predicted that it will sell 40,000 unit sales in China in 2011, up from 26,000 in 2010. About 36,000 units of the 2011 sales are expected to be Land Rovers. Forster said that JLR is “very well positioned."

He said that currently, JLR has 59 dealers in China and that of this figure, 48 dealers sell both brands. JLR is planning to increase this number to 100 in the next few years. Last year, Tata announced that it will build an assembly factory in China with a joint venture partner.

But Forster clarified that a manufacturing cooperation in China could only be possible about two to three years from now. JLR is relying on growing sales in China in its goal to attain more than 300,000 global sales by 2015 from 232,000 in 2010.

Of course, India (where the Tata Group is based) is also considered to be a key market. Forster said that JLR seeks to dominate the premium market with its two brands in India.

JLR is investing 1.5 billion pounds ($2.45 billion) on a product campaign in the next five years where it will launch 40 new vehicles, engines and transmissions.

Topics: jaguar, land rover, china

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