Jaguar Land Rover appointed Bob Graceas president of its China operations

Article by Christian Andrei, on August 26, 2010

Jaguar Land Rover's new president of China operations is Bob Grace, who will now handle its swiftly expanding operations in China and concentrate on managing sales growth of the two brands.

This post is new and comes after JLR said last month that its China business will be operated as a wholly-owned national sales company in the future.

Grace had previously served as JLR's overseas operations director. It was in 1985 that he joined JLR and since then, he has worked at various global leadership positions.

To back Grace is Chris Brown, who will take on the newly created position of executive vice president of corporate affairs, from being JLR China's managing director.

Brown will create a new team in Beijing to mediate with the Chinese government, automotive industry groups and the media. 

Last May, Tata Motors (the owner of JLR) said it intends to produce Jaguar sports cars and Land Rover SUVs in China to improve sales.

According to Tata Motors CEO Carl-Peter Forster, the company will begin manufacturing in China with Land Rover models, with both brands eventually building up to 40,000 vehicles combined. No target date was specified.

Topics: jaguar, land rover, china

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