Jaguar Land Rover expects sales to rise to about half that of Mercedes-Benz in 2017

Article by Christian Andrei, on November 3, 2014

It’s not a secret that Jaguar Land Rover is a very ambitious company and thanks to the new models their global sales are expected to see a big increase in three years. According to Andy Gloss, global group sales operations director, Jaguar Land Rover’s sales volume will rise to about half that of Mercedes-Benz.

For those who don’t know, Mercedes-Benz managed to sell 1.5 million vehicles back in 2013, which means that Jaguar Land Rover is expecting to sell 750,000 vehicles per year. Still, Goss declined to give an exact number but he said that the growth will come from Land Rover, which is developing two vehicle families.

If you still don’t know, Land Rover is preparing a midrange luxury Discovery and an entry-luxury Defender, which will join the luxurious Range Rover family. So, the Discovery range will be sporty, while the Defender lineup will be the utilitarian range, according to Goss.

Meanwhile, Jaguar is also preparing to introduce a crossover and it already showed us the C-X17 Concept. This vehicle was not officially confirmed but Goss said “that type of vehicle” will join the lineup.

Currently, Jaguar has a limited lineup in the United States as the XK convertible and coupe models will go out production at the year end, which means that the only offerings will be the F-Type coupe and convertible, the XF and XJ sedans.

The brand new Jaguar XE will only arrive in 2016 in the United States, so 2015 will be a tough year for the British company in its biggest market.

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