Jaguar Land Rover eyes selling 1 million units by end of decade

Article by Anita Panait, on June 19, 2013

Jaguar Land Rover is aiming to sell 750,000 vehicles around the world by the end of the decade, with an eventual goal of selling 1 million units, Lindsay Duffield, president of the carmaker’s Canadian unit, remarked at the TLS Automotive Customer Centricity Summit. Duffield said that reaching 1 million sales will place Jaguar Land Rover with the world's other leading luxury auto brands.

Jaguar Land Rover posted a 30-percent hike in global sales in 2012 to 357,773 vehicles. Duffield remarked they have “caught the attention” of others, who may have seen Jaguar Land Rover as a niche brand.

Jaguar Land Rover remains focused on selling high-priced, low-volume vehicles, but is already offering relatively lower-priced models like the Range Rover Evoque. Further widening the carmaker’s sales prospects is the introduction of Jaguar all-wheel-drive variants, which made the brand more appealing in bad weather conditions.

The carmaker has hinted on the renaissance of the X-Type, which could be underpinned by a bespoke Jaguar platform instead that which underpins the Ford Mondeo. According to Duffield, Jaguar’s parent Tata Motors has invested heavily in product development, which is expected to result to 40 new or redesigned products or variants in the next five years.

She, however, said Jaguar Land Rover would not drop to the near-luxury segment, which is consists of vehicles having prices of below $30,000. Jaguar’s global growth is mostly occurring in emerging markets like China, which is now the carmaker’s largest source of sales. Duffield believes that India's gross domestic product will sooner or later surpass China’s.

Topics: jaguar, land rover, sales

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