Jaguar Land Rover has to prove that it can produce new models without Ford

Article by Christian Andrei, on January 20, 2013

Jaguar Land Rover may have prospered since Tata Motors acquired it from Ford four years ago for $2.3 billion but it now has to prove that it can produce new models without the help of its previous owner. JLR has been gaining new buyers in Asia. In fact, its plants in England are now as busy as ever to cope with the demand in Europe and would have to operate round the clock.

JLR has revealed that in 2012, it sold 30% more vehicles to 357,773 vehicles. To meet this demand, JLR added 800 jobs at its Solihull plant in central England. According to the British-based managers, Tata Motors deserves credit for offering the capital required for JLR to expand, particularly in China. They also appreciate that Indian managers stayed away from the type of overseas micro-management that had limited the company when it was still under Ford.

With the help of Tata’s funding, JLR was able to launch products from its full development pipeline gotten from Ford. Now, JLR faces the challenge of updating its lineup without Ford. JLR is currently working towards developing in-house engine and transmission technology by 2015. JLR still has yet to release a model that was developed and engineered while it was already owned by Tata Motors.

A lot of its engines are actually still bought from Ford. But Tata Motors wants this to change very soon. JLR is seeking to make an annual investment of 1.5 billion pounds (1.8 billion euros) until 2017 that will go to making new products and to growing its engine range, according to CEO Ralf Speth.

Topics: jaguar, land rover, ford

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries