Jaguar Land Rover to hire production managers to assess plant viability in Brazil

Article by Anita Panait, on October 15, 2013

Jaguar Land Rover is looking for managers with manufacturing experience in Brazil to help it arrive at a decision on whether it should build a facility in the country. A spokesman for the carmaker told Automotive News Europe that they are looking at the possibility of building a plant in Brazil, and they are recruiting people with local knowledge to assess the potential.

Jaguar Land Rover Marketing Director Phil Popham told Automotive News Europe at the Frankfurt Auto Show in September that the company is in talks with the Brazilian government about the possibility of setting up a site in the country, which will depend on the complexity of taxation rules, particularly over foreign carmakers. Jaguar Land Rover is the lone carmaker seeking to respond to tax measures that benefit local automakers.

Last month, German premium carmakers Audi and Mercedes-Benz disclosed plans to build cars in Brazil. In 2012, BMW confirmed plans to set up a new site in the country.

According to IHS Automotive, the Brazilian premium vehicle market is expected to triple to around 100,000 over the next five years. Carmakers producing in Brazil could take advantage of a lower a federal excise tax on manufactured products -- known in the country as IPI -- and gain import credits, IHS Latin America specialist Guido Vildozo told Automotive News Europe.

This means that any carmaker that builds locally will gain significant competitive advantage over automakers that don't. The Land Rover brand currently commands 40 percent of the premium SUV market in Brazil, with the Range Rover Evoque as its best-seller. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries