Jaguar Land Rover to invest $324.08 million in Castle Bromwich plant in England

Article by Christian A., on May 5, 2012

Jaguar Land Rover, a luxury vehicle manufacturer owned by Indian group Tata Motors, intends to shell out an investment of 200 million pounds or $324.08 million in a Castle Bromwich plant near Birmingham in central England, according to a report by the Daily Telegraph. The facility will manufacture the carmaker's latest F-type convertible sports vehicle. It is anticipated to generate as many as 1,000 jobs as well as boost its capacity by 50%, the paper revealed.

At present, the facility rolls out the XF, XK and XJ Jaguar models. The newspaper also reported that the automaker is seeking to commence the expansion of the facility quickly. The report did not cite sources.

F-Type convertible seats two passengers. It is founded on the C-X16 concept vehicle initially revealed at the Frankfurt car show last year. It will be launched in the middle of 2013, the automaker disclosed at the New York vehicle show this year. Although pricing details have yet to be disclosed, the vehicle is anticipated to rival the Porsche Boxster, which costs 59,120 euros or $77,677 in Germany. 

The F-Type will then be followed by a coupe variant in 2014, company sources revealed. According to Tata in August 2011, it will increase its yearly spending by 100% to 1.5 billion pounds or $2.4 billion on capital expenditure and product development at Jaguar Land Rover over five years to finance an extension, including a pipeline of 40 upgraded or new car models.

A continuation of a sporting bloodline that stretches back more than 75 years and encompassing some of the most stunning, thrilling and desirable cars ever built, the Jaguar F-Type represents a return to the company’s heart: a two-seat, convertible sports car focused on performance, agility and driver involvement.

Joining the XK convertible and coupe models, the new F-Type provides Jaguar with a broader line of sports and GT models.

The 2014 Jaguar F-Type is characterized as lightweight (starting at 3,521 pounds), high powered (340 horsepower, 380 horsepower and 495 horsepower versions) and aerodynamically proficient. This delivers pure sports car experience, yet with the trademark Jaguar sophistication and extravagance.

Equipped with a modern, lightweight soft top that, when lowered, serves as its own tonneau cover, the F-Type is not only lightweight, its packaging also improved. This is the result of having a lowered center of gravity, thus, having more agility. Deployment and retraction of the top take only 12 seconds, at speeds of up to 30 mph.

It has two impeccable “heart lines” (F-type), defining the profile and the top-down view; with the main "heartline" theme beginning at the blade dissecting the shark-like gills on either side of the grille.

Its multi-layer construction is available with a Thinsulate lining that optimizes thermal and sound-insulating properties. Built with defined sinuous, muscular elegance, the F-Type continues - and advances - tradition with new, assertive design language

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