Jaguar Land Rover is studying plan to open factory in Brazil

Article by Anita Panait, on November 16, 2013

Jaguar Land Rover is studying the possibility of having a manufacturing site in Brazil. In a statement, the carmaker said that a detailed feasibility study is underway to consider Brazil as a possible future location for a facility, adding that "no final decisions have been made." Jaguar Land Rover said it has ambitious plans to expand its manufacturing footprint and increase output in markets outside the United Kingdom, particularly in China and Brazil.

Local newspaper O Estado de S.Paulo reported that Land Rover was seeking to spend around GBP270 million ($431.72 million) in a facility to build a sports utility in Rio de Janeiro state. In October, the carmaker told Automotive News Europe that it is looking to get the services of managers having manufacturing experience in Brazil to help it assess the possibility of a site in the country.

According to the carmaker, any decision on the matter will be influenced by future tax rules concerning foreign auto manufacturers .JLR’s rivals in Europe like Audi and Mercedes-Benz have disclosed plans to produce cars in Brazil in the past months. In 2012, BMW confirmed plans to build a new plant in Brazil.

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