Jaguar Land Rover is testing 360-degree virtual urban windshield system [w/video]

Article by Andrew Christian, on December 19, 2014

Jaguar Land Rover is holding tests of a new 360-degree virtual urban windshield that allows the drivers to see all areas around the car. The system has seemingly invisible video screens in the A pillars backed by an augmented reality software that identifies and selects pedestrians, cars and important signs on the windshield.

JLR’s new system is a level-up from the head-up display (HUD) used by many carmakers, which displays speed, rpm and other information on the windshield. On the other hand, JLR’s system does not only display such information it also allows the driver to see pedestrians and other vehicles from inside the vehicle, complemented by small video cameras that targets blind spots.

According to the carmaker, the technology could project a virtual ghost car for a driver. The new system, however, is not made for improving track times like the GhostDash, but is supposed to aid the driver like a navigation assistant. JLR said the new system could advise to turn at easy-to-see landmarks, thereby improving navigation.

Wolfgang Epple, director of research and technology at JLR, remarked that the carmaker’s ultimate aim in creating the system is to trim the possibility of accidents while improving the urban driving experience.

He said that if the system can present information in a non-distracting way, it would allow drivers to make better decisions “in the most demanding and congested driving environments.”

According to JLR says the technology would be eventually connected with an Internet-based data cloud, allowing the system to display more information like fuel prices, upcoming road and weather problems, open business and number of spots available in a parking lot. [source: Jaguar]

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