Jaguar Land Rover mulls new site in Austria or Turkey

Article by Christian Andrei, on February 23, 2015

Jaguar Land Rover is considering opening a new production site in either Austria or Turkey as it bids to increase its capacity, according to a report by the Birmingham Post, citing highly placed company sources. The carmaker had been mulling to open a site in the southern part of the United States, but it executives are getting attracted by the lower-cost factory developments in Turkey and Austria.

The British group, now owned by Tata Motors, is trying to expand its production outside the United Kingdom, its traditional turf. According to the Birmingham Post, JLR is hesitant to expand its production beyond its three plants in the UK due to high wage costs as well as recent pay disputes with trade unions.

In October 2014, JLR opened a new site China in October and in 2016, the carmaker intends to start production in Brazil. A source even told the Birmingham Post that Europe could be “currently ahead of America." The carmaker sold 462,678 vehicles globally in 2014 and is aiming to top 500,000 this year.

According to JLR, it is working on ways to expand its production outside the UK, although it did not comment on possible locations for its new factory.

A JLR spokeswoman told Automotive News Europe that the carmaker will continue to evaluate opportunities to increase its production footprint, especially in markets with “growth potential and customer demand."

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016