Jaguar Land Rover needs US site to grow and compete, says CEO

Article by Christian A., on March 11, 2015

Jaguar Land Rover needs to have a plant in the United States to remain competitive and continue to grow, remarked chief executive Ralf Speth. However, JLR needs to have a vehicle that could sell between 30,000 and 40,000 units to justify the establishment of a plant in the US. He said that a vehicle made in the US would have be sold primarily in the country as the carmaker does not want to export a large number of US-built vehicles overseas.

In 2014, JLR’s best-selling vehicle in the US was the Range Rover Sport, which volume reached just under 18,000 units. According to Speth, a healthy supply of aluminum would be essential since JLR is planning to use aluminum space-frames for all its vehicles and use aluminum components extensively.

He remarked that the supply and quality of aluminum would improve in the US with the launch of the aluminum-bodied Ford F-150 pickup and with the expected surge of new vehicles with increased aluminum content.

Speth quipped that a decision to build a plant in the US is about three years away since JLR has the resources to do only one major site at a time.

Just in October 2014, JLR opened a new site in China in a joint venture with Chery Automobile. In late 2014, it broke ground for a new plant in Brazil. Speth conceded that a premium crossover would make the most sense for a US production.

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries