Jaguar Land Rover opens its doors as part of ‘See Inside Manufacturing’ initiative

Article by Christian Andrei, on October 13, 2011

The automotive industry is the first to respond to the government’s first "See Inside Manufacturing" program. In fact, Jaguar Land Rover is opening its doors to aspiring engineers. With the use of its long standing and top rated educational courses, the biggest automotive employer in the United Kingdom will offer school children all over the Northwest and Midlands a one-of-a-kind knowledge into the energetic realm of advanced engineering and manufacturing.

During the rest of October, the company's Educational Business Partnership Centres at each of its engineering and advanced manufacturing facilities will offer hands-on program of activities to at least 120 students who are in their year 10 and 11.

These activities include CAD CAM and safety test challenges, an excursion of the respective sites and fundamental guidance on interviews and CV writing as they get ready to create crucial selections regarding their futures.

"See Inside Manufacturing" is a collaborative initiative between the UK’s foremost advanced manufacturers and the government to develop manufacturing excellence, to dismiss the misconception that Britain no longer "makes anything" as well as to challenge perceptions of the industry.

Commenting on the set of events, Business Secretary Vince Cable stated that for too many young people, the manufacturing world is "a turn off." He related that a " worrying poll out last week" revealed that only one out of ten children aged 11 to 14 perceived engineering as an essential job "and even ranked being a politician as a better choice of career!"

Jaguar Land Rover has long been promoting the STEM agenda ever since it started manufacturing the first “Community Mark”-recognised car in the UK. STEM or the Science, Technology, Engineering and Math conform to the national standard of excellence for community investment recognition that was also awarded to Jaguar Land Rover.

The Business in the Community gives recognition to its involvement in investment programmes such as community partnerships, national educational initiatives, employee volunteering projects and Education Business partnership Centres.

Mike Wright (Land Rover’s Executive Director) commented regarding the company’s participation in “See Inside Manufacturing”. He said that the initiative is enough evidence that Jaguar Land Rover has a significant role in promoting the STEM agenda.

Wright also believes that being the largest investor in automotive research and development, the advanced manufacturing is critical to the UK economy. And if not for its close interaction with young people from schools and universities, they won’t be able to develop such a globally competitive workforce.

Land Rover’s Executive Director further explained why through all these years, Jaguar Land Rover continued to operate its activities within the 5 Partnership Centres. It even has its own comprehensive educational programmes which include the newly launched “Jaguar Primary Schools’ Challenge as well as the “Land Rover 4X4 in Schools’ Challenge”.

Just from the previous year, these projects were able to help at least 13,000 school children in the UK. Wright also said that they would keep on investing more so that many young people would benefit from the job openings in this very interesting and challenging industry.

Press Release

Jaguar Land Rover Invite Schools To 'See Inside Manufacturing'

Jaguar Land Rover is opening its doors to a host of budding engineers as the automotive industry pioneers the government's first 'See Inside Manufacturing' initiative. Using its long standing and award winning educational programmes, the UK's largest automotive employer will provide school children from around the Midlands and Northwest with a unique insight in to the exciting and dynamic world of advanced engineering and manufacturing.

Throughout the remainder of October Jaguar Land Rover's Educational Business Partnership Centres, located at each of the company's engineering and advanced manufacturing plants, will provide more than 120 year 10 and 11 students with a hands on programme of activities. These include CAD CAM and safety test challenges, a tour of the respective sites and essential guidance on interviews and CV writing as they prepare to make critical decisions about their futures.

'See Inside Manufacturing' is a collaborative initiative between the UK's leading advanced manufacturers and government to promote manufacturing excellence, challenge perceptions of the industry and dispel the myth that Britain no longer 'makes anything'.

Commenting on the series of events Business Secretary Vince Cable said: "For too many young people the word manufacturing is a turn off. A worrying poll out last week found that only one out of ten children aged 11 to 14 thought that engineering was an important job and even ranked being a politician as a better choice of career!

"We are determined to shake up old fashioned views of manufacturing. Through the Government's See Inside Manufacturing campaign and Jaguar Land Rover's national activities, we will give young people the chance to see the exciting face of modern manufacturing which is highly skilled, high tech and highly paid."

Pushing the STEM (science, technology, engineering and math's) agenda has long been a firm priority for Jaguar Land Rover as demonstrated by it being the first car manufacturer in the UK to achieve the highly regarded Community Mark. Awarded by Business in the Community, the Community Mark is widely recognised as the national standard of excellence for community investment and was given in recognition of Jaguar Land Rover's considerable investment in community programmes, including its Education Business Partnership Centres, employee volunteering programmes, national educational initiatives and a wide range of community partnerships.

Commenting on the company's involvement in 'See Inside Manufacturing', Mike Wright, Jaguar Land Rover's Executive Director said: "This initiative is a clear indication of the value advanced manufacturing has to the UK economy and as theUK's largest investor in automotive research and development Jaguar Land Rover has a critical role to play in pushing the skills agenda. Only through engagement with young people, be it at school or university, can we develop a truly capable and skilled work force able to compete on a global stage."

He continued: "That is why Jaguar Land Rover has for many years operated a structured suite of activities at its five Partnership Centres and a package of comprehensive educational programmes - including the 'Land Rover 4x4 in Schools Challenge' and the recently launched' Jaguar Primary Schools Challenge'. These initiatives reached almost 13,000 school children in the UK last year and we will continue to invest heavily to ensure we provide more young people with inspirational experiences that showcase the immense benefits of a career in this most challenging and exciting of industry's."

Topics: jaguar, land rover

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