Jaguar Land Rover sales increased by 7 percent in October 2012

Article by Christian Andrei, on November 16, 2012

Jaguar Land Rover’s global sales in October 2012 increased by 7% while parent company Tata Motors’ deliveries climbed 6% in the same period. The luxury British unit’s sales increased to 27,897 units. In September, its sales declined for the first time in a year and 2 months. Tata Motors, which is a part of the Tata Group conglomerate, posted sales of 100,660 vehicles for October.

It reported overall passenger car sales of 49,264 vehicles, a 5% drop from the previous year. Meanwhile, its commercial vehicle sales increased by 19% to 51,396 units. Tata Motors said earlier this month that its net income for the second quarter increased by 11% to 20.8 billion rupees ($384 million) from having posted 18.8 billion rupees a year ago.

Its profit at JLR grew by 77% to 305 million pounds ($488 million). Even with the increase in profit, Jaguar’s deliveries fell for four straight months through September. Meanwhile, Land Rover sales for that month increased at their slowest rate since December 2009. Tata’s domestic sales of its own models have been struggling, making it reliant on JLR, which it acquired for $2.3 billion from Ford Motor Co. in 2008.

Tata said that it is planning to make a $12 billion investment in the unit over the next five years. To achieve more growth, JLR is focusing on emerging markets like China, Russia and South Africa.

The unit got written approval from China's main industry planner to enter a venture with Chery Automobile Co. and start producing cars in the biggest auto market in the world. In a statement on China's Ministry of Environmental Protection's Web site, this venture, which will be based in the eastern city of Changshu in Jiangsu province, will have an annual production capacity of 130,000 vehicles.

Topics: jaguar, land rover, sales

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