Jaguar Land Rover to offer Smart Assistant service in vehicles

Article by Christian Andrei, on September 25, 2014

Jaguar Land Rover will offer a new service – the Smart Assistant – that seemingly makes cars more intelligent by making it them able to recognize the driver as well as adapt climate and driving settings. The carmaker’s Smart Assistant project aims to make vehicles more intelligent within two years – a move that JLR believes would allow it to attract customers who are more focused on their smartphones than their cars.

The feature is also seen as a way in which JLR may be able to reverse falling car ownership rates in European cities, where people would rather ride public transport or avail of car sharing services. According to data from research firm Euromonitor International Plc, the number of vehicles per 1,000 people in Paris and London has fallen 9 percent and 8 percent, respectively, since 2005.

The number of vehicles per 1,000 people in Munich has dropped 16 percent since the same year. Anthony Harper, head of research at Jaguar Land Rover, disclosed that the carmaker will launch the Smart Assistant gradually over the next 24 months, although not all functions will be available right away.

Harper remarked that through the new service, customers will experience a feeling of the “car becoming a much smarter and a much more alive thing to interact with." Smart Assistant will employ cameras to recognize the driver's face and will make use technology that could picks up signals from smartphones to adapt climate and driving settings.

Jaguar Land Rover designed the Smart Assistant to help drivers keep their focus on the road while driving. Similar systems using cameras as well as other sensing are also being or will be offered by rival carmakers like Mercedes-Benz and Audi. [source: automotive news - sub. required]

Topics: jaguar, land rover

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