Jaguar Land Rover UK posted a 19.17-percent year-on-year increase in vehicles sales to 68,586 cars in 2012, marked by a number of significant feats as both brands sold more units in the period. In 2012, the Land Rover brand posted its best ever sales year in the United Kingdom, logging nearly a 25-percent surge in vehicle sales to 54,480 vehicles, while taking a 27-percent share of its market segment.
Land Rover’s feat is attributed to the strong first year performance of its Range Rover Evoque, 18,119 UK units were sold in the UK, making it the brand’s most-sought product in the market. The Land Rover Discovery posted a 7.4-percent hike in sales, while the brand’s flagship product, the Range Rover, posted a sales feat for its run out year by retailing nearly 4,000 units. Land Rover will start delivering the all-new Range Rover to its first customers this month, with several dealers logging full order books for the next nine months of 2012 and beyond.
On the other hand, UK registrations for Jaguar vehicles soared 2.4 percent to 14,105 units, despite facing stiffer market conditions. The revised Jaguar XF saloon posted a 10-percent jump in sales in 2012, thereby outperforming the segment by some margin. The Jaguar XF currently holds a 22-percent market share in its segment, leading rival cars like the Mercedes Benz E-Class and Audi A6 in terms of sales volume.
The brand’s recently launched derivative, the XF Sportbrake, also managed to secure a hot start, grabbing an 11 percent market share in December 2012, with further growth expected in 2013. The Jaguar XJ luxury saloon also performed strongly in a segment that dropped 10 percent in 2012. The Jaguar XJ holds a 21-percent market share in its segment, earning it the number two spot. The model outsold the BMW 7-Series and Audi A8. The Jaguar XK remained strong despite strong challenges from new rivals, even gaining a higher market share to 26.5 percent.