Jaguar Land Rover wants more engines from Ford to meet the demand

Article by Christian A., on August 26, 2010

With the surge in demand, Jaguar Land Rover is facing a shortage and to help it cope, it is working with Ford Motor Co. to increase supplies of engines. In an interview this week, Vice Chairman Ravi Kant said that Tata Motors Ltd., which owns the U.K.-based luxury brands, has purchased "considerably more" engines than projected from Ford. 

Ralf Speth, chief executive officer of Jaguar Land Rover, said that Ford is doing what it can to deliver the engines.

In the last quarter, sales of Jaguar cars and Land Rover sport-utility vehicles have gone up by 59%. However, this revival in the demand for luxury vehicles also pushed BMW AG and Daimler AG to raise their profit forecasts.

Tata Chief Executive Officer Carl-Peter Forster aims to open factories in China and India to attract a growing number of rich people in Asia's two fastest growing major economies. 

Deepesh Rathore, managing director of IHS global Insight India, calls it a "very positive turnaround," adding that the return of demand to the luxury-vehicle segment has been "stronger" than expected. For has yet to comment on this report. [via autonews - sub. required]

Topics: jaguar, ford, engine

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries