There are new Jaguar models and so to cope with the added volume, Jaguar Land Rover will be hiring 1100 new workers for its Castle Bromwich manufacturing plant. One of these models is the Jaguar XF Sportbrake, which will start selling at the end of this year and which has a starting price of £31,940. In addition, the Castle Bromwich facility will be where the new 2013 model year XF and XJ models will be built.
Jaguar is also planning a car that will rival the BMW 3-series and a radical, sporty 4x4 crossover. Both are expected to boost Jaguar’s sales volume nearer to its 100,000 units per year medium-term goal.
According to JLR CEO Ralf Speth, the launch of its latest Jaguar models, such as the new XF Sportbrake that will come out later this year, represents a very exciting time for the automaker. These new models are likely to appeal to those who are new to the brand.
The company hopes to widen its global reach and to improve its position in the market. For the six months of the year, Jaguar was able to sell over 29,000 vehicles, standing for a 19% climb compared with the same six-month period in 2011.