Jaguar Land Rover is targeting to sell over 500,000 vehicles this year, getting some help from new models like the Jaguar XE sedan and Land Rover Discovery Sport. JLR Sales Director Andy Goss, however, remarked that the carmaker is not chasing volume, but is aiming for sustainable growth.
The carmaker managed to log its fifth consecutive year of gains in 2014, selling 462,678 vehicles for a 9-percent growth. Its gains were partly attributed to a 3-percent jump in Europe to 86,310 vehicles and a 2-percent leap in North America to 74,981 units. JLR expects further surge in sales in 2016 with the arrival of the Jaguar F-Pace five-seat sports crossover.
The carmaker plans to commence sales of the F-Pace in all major markets in the first half of 2016, Goss divulged. JLR is making a GBP3.5-billion ($5.3 billion) in the year through March to broaden its product lineup across Jaguar and Land Rover brands to hike its global sales.
For this year, Jaguar will commence deliveries of the XE, which should serve as a litmus test of the brand’s ability to compete in the mid-sized premium segment after stopping output of the X-Type last decade.
JLR will likewise introduce this year the Land Rover Discovery Sport SUV and 10 other "new product actions." The carmaker has outlined big plans for China, where it is investing $1.5 billion to hike its sales in the country to 130,000 units a year.