Jaguar launches free maintenance program for all 2011 models

Article by Christian A., on August 26, 2010

The Jaguar Platinum Coverage program is a free scheduled maintenance program for all 2011 models that will be offered by Jaguar North America starting May.

This is being done to dismiss any persistent image problems as well as to address concerns about the costs for repair. The program offers a 5-year/50,000 mile new vehicle warranty with free scheduled maintenance, no-cost replacement of major wear-and-tear parts and 24/7 roadside assistance.

This new program has several advantages over the previous free maintenance program since oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts are provided for free.

Jaguar pulled the plug on the old free maintenance program for 2006 models while it was still under Ford Motor Co. ownership. In 2008, India's Tata Motors acquired Jaguar along with Land Rover from Ford for $2.3 billion. This new program will launch with the new generation XJ sedan that goes on sale in May. The 2011 model-year XF sedan and XK coupe will start selling in June.

Jaguar's current traditional warranty is for 4-years/50,000 miles. Richard Beattie, vice president of marketing and sales, applauds this new program, which it regards as "game changing for Jaguar."

He believes that aside from generating traffic, the program will close the deal at many Jaguar stores. He expects the program to "dramatically improve people's perception of the brand," especially that he realizes that many don't consider a Jaguar because of the very expensive servicing. This program eradicates that worry completely. [via autonews - sub. required]

Topics: jaguar

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries