Jaguar posted a 63-percent rise in global sales in May 2013 to 7,061 vehicles. This helped offset Land Rover’s dismal performance in the month, when it logged a 6-percent drop in global sales to 24,149 units. The brands combined sold 31,210 vehicles in May 2013 for a year-on-year increase of 4 percent for Jaguar Land Rover, which is owned by India's Tata Motors.
Jaguar’s sterling performance in May was heavily boosted by the European launch of the F-Type convertible, which is its first two-seat sports car in nearly four decades. Jaguar global brand director Adrian Hallmark remarked last month that around half of 2013's F-Type production had already been sold; with customers making orders would be lucky to get their cars this year.
Jaguar will start selling the F-Type sports car in the United States in July 2013. Jaguar expects the F-Type to account for 15 percent to 20 percent of the brand's total annual output of around 60,000 units. Tata, on the other hand, posted an 18-percent drop in sales in May 2013 to 81,783 units. Jaguar Land Rover’s marginal increase in sales failed to offset slowing passenger and commercial vehicle deliveries.