Jaguar, Mercury win top honors in the J.D. Power Sales Satisfaction Index

Article by Christian A., on August 26, 2010

It's certainly no fluke that the Jaguar brand has won top honors in the annual J.D. Power and Associates Sales Satisfaction Index for the fifth time in six years. Last year, Ford Motor Co. sold Jaguar to India's Tata Motors.

There are five sales process factors to this index, which measures how customers are satisfied by their buying experience. Jaguar, which Ford sold along with Land Rover for $2.3 billion in 2008, gathered a score of 898.

The J.D. Power survey pointed to Jaguar getting high points for salesperson and paperwork/finance process factors.

A new category's sales satisfaction among mass-market brands' was awarded to Ford's Mercury brand. J.D. Power sought to make comparisons among brands more equitable.

Notably, even if 13 luxury brands scored higher on average than 24 mass-market brands (864 to 832 on Power's 1,000-point scale), the ranges overlapped considerably.

Jon Osborn, research director for J.D. Power, said that five of the top 10 are non-luxury brands this year. The 24% drop in industry sales apparently doesn't have anything to do with the survey as generally, customers are more satisfied with the purchasing process.

If you liked the article, share on:

Comments

Recommended

The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries