Jaguar moves ad account from Euro RSCG Worldwide to Spark44

Article by Christian A., on February 22, 2011

A newly created agency called Spark44 will handle Jaguar’s estimated $100 million global advertising account, with the carmaker’s decision to make the switch from Euro RSCG Worldwide.

Spark44 is expected to be based in California, with regional hubs in England, Germany and China. Jaguar has yet to give details about the new agency and the people who run it.

But a Spark44 Web site cites four principals: Alastair Duncan, Steve Woolford, Bruce Dundore and Werner Krainz.

In a statement, Jaguar said that it has notified Euro, its key marketing agency for six years, about ending their agreement.

Jaguar stated that no agreements have been finalized for a new partner but it can confirm that it is now finalizing details to create “an innovative -- not in-house -- joint venture project named Spark44,” which would be 100 percent dedicated in the development of the Jaguar brand.

Tata Motors Ltd., India's largest automaker, had bought Jaguar and Land Rover from Ford Motor Co. in 2008. Tata is run by Indian billionaire Ratan Tata.

Its recent management changes include appointing Ralph Speth, a veteran of BMW and other European car companies, as CEO of Jaguar Land Rover in early 2010. And in December 2010, Speth hired Adrian Hallmark, Saab's executive sales director, as the new global brand director for Jaguar. [via autonews - sub. required]

Topics: jaguar

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries