Jaguar planning more special models

Article by Christian A., on September 12, 2012

As part of Jaguar’s expansion plans, it will release versions of its products that will be even more extreme and would offer the ultimate in luxury. Global brand director Adrian Hallmark confirmed this plan, adding that this change is inspirational and comes after the success of f £100,000-plus models like the XKR-S.

This model is the most powerful mass-produced Jaguar ever while the XJ Ultimate edition, comes with a very lavish cabin. Its other upgrades like the Speed Pack styling for the XF have also been successful, specifically in China and Russia. Hallmark added that it has become clear from its research that Jaguar’s brand name is strong enough to be a part of this type of business.

Jaguar said that it has proven that it could push the brand further up the market. Hallmark declined to provide more details but he emphasized that this is just the prerequisite to being able to expand into new markets such as the mooted small saloon and crossover. He said that customers would have to expand and protect the brand.

Topics: jaguar

If you liked the article, share on:

Pin It

Comments

Recommended

Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries