Jaguar planning more special models

Article by Christian Andrei, on September 12, 2012

As part of Jaguar’s expansion plans, it will release versions of its products that will be even more extreme and would offer the ultimate in luxury. Global brand director Adrian Hallmark confirmed this plan, adding that this change is inspirational and comes after the success of f £100,000-plus models like the XKR-S.

This model is the most powerful mass-produced Jaguar ever while the XJ Ultimate edition, comes with a very lavish cabin. Its other upgrades like the Speed Pack styling for the XF have also been successful, specifically in China and Russia. Hallmark added that it has become clear from its research that Jaguar’s brand name is strong enough to be a part of this type of business.

Jaguar said that it has proven that it could push the brand further up the market. Hallmark declined to provide more details but he emphasized that this is just the prerequisite to being able to expand into new markets such as the mooted small saloon and crossover. He said that customers would have to expand and protect the brand.

Topics: jaguar

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016