Jaguar has the new F-type at the top of its priorities. Jaguar boss Adrian Hallmark even describes it as the most important car the company has built in 50 years. He said that this model is the core of its lineup so it would have to be developed first before the company could even consider plans to build other new models. He said that its heritage won’t be complete without the F-type.
He said that as Jaguar is a founding member of the sports car club, it requires one so that people won’t lose sight of what Jaguar stands for. He referred to the F-type as its orientation point. He pointed out that other automakers that continued to invest in their core model became successful because of that.
Hallmark admitted that the most probable models to be offered next by Jaguar are an SUV and a small saloon, according to Autocar. He gave assurances though that these would be built in line with the brand’s three pillars: innovation, design and performance leadership. In response to criticism that the F-type, with a starting price of £58,500, is too expensive, he said that it is a full-size sports car when it comes to “footprint, technology, performance and design.”
But then, its price positions it between the full-size sports cars and smaller sports cars. He cited that Aston V8 or Porsche 911 performance vehicles are priced well below them. Because of the anticipated popularity of the F-type, the next-generation XK would probably have better performance and be priced higher. He said that most XK sales are of R and R-S models so it seems reasonable to expand the car in that direction.