Jaguar promises a jaw-dropping design for its upcoming crossover

Article by Christian Andrei, on March 22, 2012

The new crossover that Jaguar is proposing comes with a design and engineering that the automaker describes to be a ”breakthrough.” If it does get the go signal for production, it may start selling at around 2016 at the earliest. Jaguar global brand director Adrian Hallmark told reporters at the Geneva Motor Show that the British marque was built in response to Jaguar Land Rover CEO Ralf Speth’s desire to have breakthroughs in product development.

After the announcement that Tata is doubling annual investment in the two models to £1.5 billion, Jaguar has been granted full license to veer from its traditional roots as it launches several innovative new models.

Sister firm Land Rover is reaping plenty of success with niche-busting products like the Range Rover Evoque and Jaguar. Before the new crossover arrives, there will still have to be production versions of the C-X16 and C-X75 sports cars and Jaguar’s new BMW 3-series rivaling compact saloon, which maybe due in 2015. Over the next two years, Jaguar will offer six other major new products, which include new models as well as those that were facelifted and have new powertrains or new models.

Hallmark said that the right engines are placed in the current cars. Sources said that making the compact saloon is part of the plan for Jaguar’s long-term development. Hallmark said that the crossover isn’t the top priority but it’s also not at the bottom too.

Its likelihood of being produced is predicted to be around 50/50. The move would improve Jaguar’s growth in Brazil, Russia, India and China. Hallmark said that as a result, it will have “more geographical growth.”

Topics: jaguar, crossover

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