Jaguar receives over 2,000 orders for the new F-Type roadster

Article by Christian Andrei, on November 8, 2012

Jaguar has received over than 2,000 pre-orders for the 2014 Jaguar F-Type roadster, which goes on sale in 2013, according to a report from What Car?. This is a considerable figure. Jaguar’s global brand director Adrian Hallmark told What Car? that as soon as full production begins, it anticipates to sell 10,000 F-Types each year in the U.K. It also hopes to sell between 6000 and 7000 in 2013.

The official sales targets for the markets in the U.S. haven’t been released yet but it’s believed to be lower than the 10,000 expected for Britain. In the first 10 months of 2012, Jaguar has sold only 10,249 cars between its XF, XJ, and XK model lines.

Jaguar is aiming to have the 2014 Jaguar F-Type roadster compete with the Porsche 911 (with sales of 7244 units) and Boxster (2052 units), and Mercedes-Benz SLK (3723 units) in the U.S. until October 2012.

Notably, the Boxster and the SLK have lower base prices than the Jaguar roadster, which is priced from $69,000. The Porsche Boxster has a starting price of $50,450 while the six-cylinder Mercedes SLK350 is sold for $56,305. On the other hand, the Porsche 911 costs about $14,050 higher than the base F-Type. These prices include destination costs.

The 2014 F-Type will be available with three different powertrains: two six-cylinders and one eight-cylinder. The base F-Type model uses a supercharged V-6 that delivers 340 hp. The F-Type S offers 40 hp higher while the top-of-the-line F-Type V8 S produces 495 hp from a 5.0-liter supercharged V-8. These three powertrain options distribute power to the rear wheels with the use of an eight-speed automatic.

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