Jaguar reported its best august sales in two years

Article by Christian Andrei, on September 7, 2010

Jaguar logged a 45-percent jump in sales in the United Kingdom in the first eight months of 2010 to 9,952 vehicles, compared to 6,883 units sold in the same period in 2009. Jaguar also logged a 74-percent surge in year-on-year sales in the UK in August 2010.

The brand's sales were greatly helped by a 45-percent soar in sales of its volume nameplate, the XF. Jaguar sold 7,933 XFs in January-August 2010 compared to 5,456 units in the same period in 2009. In August 2010, Jaguar sold 209 XFs, compared to just 126 in the same month last year.

Also leading the charge for Jaguar is the XK, which saw its eight-month sales jump 27 percent year-on-year (1,116 units in 2010 vs. 880 units in 2009). Geoff Cousins, Managing Director at Jaguar UK, noted that although August is traditionally not one of the best months for UK car sales, the carmaker had its busiest Augusts for the past two years.

He attributed this surge to Jaguar's compelling new models, an aggressive TV advertising campaign for XF and XJ, and competitive offers. He noted that Jaguar has received orders for all of the 20 XKR 75 models available in the UK, with dealers selling out the models just three weeks following its debut at the Goodwood Festival of Speed in July.

He also noted the XF's continued sales growth, especially its 15th month in a row of sales surges. He noted that to date, XF is outselling all the Audi A6 and BMW 5-series. Cousins commented that these figures are strong evidence of consumer confidence bouncing back.

Jaguar is selling the XF range in the UK starting at £29,900 for the 3.0-litre petrol version; £34,900 for the 240 PS 3.0-litre diesel engine; and £38,600 for the 275 PS 3.0-litre Diesel S.

Jaguar is selling the range-topping XFR starting at £62,055. On the other hand, Jaguar is selling the XK starting at £62,500 for the 5.0 n/a V8 petrol. Meanwhile, the XKR is priced from £75,500. The carmaker is selling the new XJ starting at £53,900.

Topics: jaguar, sales, uk

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