Jaguar says it is #GoodToBeBad in its ‘Rendezvous’ Super Bowl ad [w/video]

Article by Christian Andrei, on January 29, 2014

Jaguar has just released its 60-second “Rendezvous” big game spot, which will air during the fourth quarter of the Super Bowl this Sunday. The new spot has the #GoodToBeBad hash tag and introduces to the world the new Jaguar F-Type Coupe. Moreover, the new ‘Rendezvous’ spot launched company’s new ‘British Villans’ campaign, which will air until July.

According to Jaguar, the new campaign features well-known British actors such as Sir Ben Kingsley, Tom Hiddleston and Mark Strong and was filmed by Oscar-winning British director, Tom Hooper, in London. "Rendezvous" opens with Sir Ben Kingsley asking the question, 'Have you ever noticed how in Hollywood movies, all the villains are played by Brits?'

"Rendezvous was filmed with the realization that many of today's television viewers have access to beautifully sharp picture screens and multi-channel surround sound not unlike the best movie theaters," said Curry. "The 'British Villains' TV spot combines an entertaining, thoughtful narrative with a visual and aural quality that conveys the excitement of owning and driving a high performance Jaguar F-TYPE. We hope viewers turn the volume up."

"Super Bowl week is a major milestone for the Jaguar brand as we present our newest and fastest model, the F-TYPE Coupe, to millions of current and future potential customers," said Jeff Curry, Brand Vice President, Jaguar North America. "We are sharing the 60- second spot online this week as interest rises, but really look forward to presenting the F-TYPE coupe and our British villains in action to the viewers in high definition during the game."

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